Product

Plan, approve, publish — then see what actually worked.

HOI Social Media Hub is one workspace from idea to result: AI-assisted drafting, a real approval gate, scheduling to every connected platform, and reporting built on the platforms' own numbers.

Core

The four things every workspace gets on day one.

Create & publish
Draft posts with AI assistance, attach images or video, and schedule to Instagram, Facebook, LinkedIn, Threads and YouTube Shorts from one studio. Platform rules (lengths, hashtags, video requirements) are checked before you can schedule.
Human approval — always
Nothing goes live without an approval stamp from a person in your workspace. It is enforced in the service and again in the publisher, so it cannot be bypassed by a setting. Media without cleared rights is blocked from scheduling.
Growth & ROI reporting
Every published post shows what it was expected to earn versus what it got, a plain-language verdict (worked / average / failed), advice, and its link to tracked clicks, leads and revenue. Weekly digest plus a post-by-post ledger, with per-platform tabs.
Audience insights
Follower growth over time and who follows or watches you — country, city, age group, gender — from Meta insights and YouTube Analytics. Where a platform withholds data the page says exactly why, instead of estimating.

Also included

Everything else that comes with the workspace.

Inbox with AI suggestions
Comments from your posts arrive in one place, classified by sentiment and priority, with a suggested reply. You edit and send — the app never replies on its own.
Calendar & weekly plan
A generated weekly content plan you can accept, edit or regenerate; drag posts across the calendar; pause a slot when plans change.
Competitor & market watch
Track competitor accounts, compare followers, cadence and engagement, and get gap analysis: what they post that you do not.
Leads & tracking links
Create tracked links per post or campaign, log leads and revenue, and see them attributed back to the posts that produced them.
Workspaces & roles
Each brand or creator gets an isolated workspace — accounts, content, approvals, reports. Roles and permissions control who can create, approve, publish or manage settings.

Platforms

Connected through each platform's official API, with the permissions you approve on their own sign-in pages.

InstagramFacebookLinkedinThreadsYouTubeHow the YouTube integration works
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